Thanks to everybody who attended the July Breakfast at the Orwell Hotel

It was a great Breakfast at the Orwell Hotel, thanks to everybody who attended the July Breakfast and contributed to the lively discussion on facing up to the challenges of attracting more business to the town centre

Customer service, staff training, thinking out of the box  and collective action to attract more customers to Felixstowe’s town centre were all highlighted in an animated discussion following positive talks on facing the challenges of the High Street by Chamber members Richard Ashford, of Coes Felixstowe, and Mark Barham, of Pierrot Ltd, at the July Breakfast.

Hosted by the Orwell Hotel in His Lordship’s Library, Richard and Mark, who both have shops on Hamilton Road, explained how they were working to increase footfall and profits and pointed out that Felixstowe had huge opportunities with its range of independent shops. But they said all local businesses should work to define and “sell” their USPs to attract local and out-of-town customers.

During the debate afterwards at the well-attended event, it was suggested that businesses should use the Internet (especially social media), rather than fight against it. Nick Barber, who also has a business on  Hamilton Road and is currently Mayor of Felixstowe, said the council recognised the problems facing the town centre and was planing to introduce “free after 3” parking on Saturday afternoons in the near future to help increase footfall in the town centre.

The Chamber is in contact with the town council to see how it can help councillors and officials to attract more business to Felixstowe.

Posted By

Roger Abbott

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